Hey this is Fritz. Not long ago, someone asked: “From what you’ve learned so far, what is the key for a podcast to have traction?” And I said:

“Catering first to the guests and then to the listeners.”

I talk about how to cater to listeners in a different post, but what I mean by catering to guests is, honestly? Catering to their ego.

Ego’s not necessarily bad. Everybody’s got one. It’s that drive that makes us want to be seen. Heard. Recognized. Known for something. And that ego can absolutely be used to pull in more listeners.

Your future guests probably have social media accounts. After the show, they’re going to want to share that they were just on your podcast.

What they’d normally do is paste a link and write a post. But many people would find it difficult to commit 30-60 minutes to listen to something, without knowing the payoff.

But what if they had a small 30-second sample of the show? Some interesting part that’s crafted to make people in their network go, “Dang. That does sound interesting, and I think now that I’ve heard a sample, I’ll go listen to the whole thing.”

Boom. New listener for your show.

Sharing 30-second clips of the show lowers the commitment a prospective listener has to make, before clicking the link to go hear the whole thing. In that short of time, they hear the interaction between you and the guest, the energy you two have, and they decide:

“Yep, these two sound like they know what they’re talking about, and my ego tells me I’ll get something out of listening.”

That’s why every podcastify.me package includes 30-second teaser videos.

We’ve got a particular set of automated “botlets” that pull out key places where the guest is talking for longer than 30 seconds, and turn a part of that segment into a crisp teaser.

Now they’re not smart enough to know what the guest is saying (yet!), but generally if someone’s speaking for longer than that time, they’re pretty foamed up about something. Something that’s probably worth extracting and turning into a nice, square video that’s perfect for Facebook, Instagram, LinkedIn, or any other platform that allows your guest to post video.

In experimenting with this between two of my own shows, I found a nearly 500% increase in listenership when using teasers to promote episodes. And this was compared to a show that had already been around for a year, vs. a brand new show where I started sharing on socials with 30-second teasers.

Not only that, but while you can share these same clips on your own social media channels, imagine the exposure you’ll get when each of your guests–each with their own diverse network–each share those teasers.

Wow right?

So if you’re ready to get the ball rolling, we can start for free. Just need to know a bit about your business and your goals, so that we can come back with some ideas about how to craft your show.