She was told she’d never run again. Instead, she ran farther than she ever had before—and discovered her true strength when she stopped.
Diane Carson is a seasoned professional with over 30 years of experience as a Promotional Product Advisor, PR Consultant and Certified Marketing Consultant specializing in marketing strategy. Her journey in the field has been nothing short of remarkable, spanning diverse roles that showcase her adaptability and expertise.
From her distinguished tenure as the Pro Consul at the British Consulate General in St Louis, where she orchestrated personal appearances and media interviews for esteemed personalities, including Prince Charles (now King Charles!), to her role as the Special Events Director for a major department store, where she even stepped into the shoes of Frosty the Snowman at Breakfast with Santa when needed, Diane has truly worn many hats.
With a track record of more than three decades as the owner of a marketing company and promotional products distributorship, Diane has been a driving force behind the growth of businesses and entrepreneurs. Her focus on highly targeted promotional marketing programs and strategic marketing has been instrumental in helping clients to succeed.
As a Certified Marketing Consultant (CMC) and the President/Owner of Promo Xpertz LLC, Diane collaborates with small businesses and entrepreneurs, guiding them to select memorable and useful branded items within their budget. With nine years at the helm of Promo Xpertz LLC and an additional eighteen years as Co-Owner of a full-service marketing agency, she has a wealth of experience in creating and implementing effective marketing action plans.
Diane’s professional journey also includes a decade with Dillard’s Department Stores as the Director of Wedding Registry for the Midwest Division, with responsibility for thirty-five stores, where she significantly increased sales and maintained the #1 Wedding Registry store for four consecutive years. She also spent eight years as the Publicity & Special Events Manager at Stix, Baer & Fuller, coordinating events and publicity for authors and celebrities in St. Louis and Kansas City.
Throughout her career, Diane’s strengths have shone through in her outstanding organizational and administrative skills, strong motivational abilities, enduring professional relationships, and a commitment to high-quality standards. Today, as the owner of Promo Xpertz LLC, Diane continues to bring creativity, dedication, and a strong work ethic to her clients, Taking their brands “Beyond the Bland”!