Jordan Aspen:
When Business Falls Apart
Jordan Aspen and her husband built a thriving virtual events business in response to the pandemic, but when life and circumstances changed, their entire livelihood was at stake. Facing the reality of shutting down their business, they had to redefine success, identity, and trust in what was next.
Bio
Jordan Aspen resides in the beautiful Texas Hill Country with her husband Paul and their four young children. After losing everything to toxic mold including her health, Jordan seeks to build a world where everyone has a community of companions to help them rise, whether they feel beaten-down or ambitious.
She founded Modern Agora to teach skills and provide technology for leaders to connect authentically and communicate effectively with each other first, and then their audiences.
Topics
- Navigating business closure and identity shifts
- The emotional toll of letting go of a business
- Entrepreneurship as a family: balancing business and home life
- Adapting to changing market trends and economic shifts
- The rise and fall of virtual events post-pandemic
- Trusting faith and intuition in career transitions
- Overcoming financial uncertainty as an entrepreneur
- Lessons learned from building a business during crisis
- Pivoting gracefully when things don’t go as planned
- The unexpected silver linings of failure
Guiding Questions
- What was the driving force behind starting your virtual events business?
- When did you first realize that the business model was no longer sustainable?
- How did it feel to let go of something that had become part of your identity?
- What were the biggest challenges you faced in making the decision to shut down?
- How did your faith guide you through this transition?
- What lessons did you learn about resilience and adaptability?
- How did this experience change your perspective on success and failure?
- Looking back, is there anything you would have done differently?
- What advice do you have for entrepreneurs facing major pivots in their business?
- What’s next for you, and how has this experience shaped your future plans?