Carlos Reyes:
Thriving Beyond the Shutdown
Carlos Reyes faced a total business shutdown during the pandemic but rebuilt virtually, overcoming challenges of technology and social media to continue his lifelong mission in fitness.
Bio
Carlos is a veteran of the health & fitness industry and has extensive experience as a Wellness Coach & Certified Personal Trainer, and over the past thirty-four years has been fortunate enough to work with a diverse group of individuals whose goals were just as diverse, such as weight loss, weight gain, body reshaping, and post-injury fitness & rehabilitation.
Currently, Carlos works with 50+ active individuals who want to combat the aging process most efficiently and effectively, so that they can continue to perform at a high level into the future and beyond.
He is certified by the American College of Sports Medicine, the National Strength & Conditioning Association, the Functional Aging Institute, and the WellCoaches Corporation.
Topics
- Transitioning a fitness business from in-person to virtual.
- Overcoming technological challenges for personal trainers.
- Building meaningful client relationships in a digital environment.
- Strategies for fitness coaching individuals aged 50+.
- How the pandemic reshaped the fitness industry.
- The role of resilience in personal and professional growth.
- Maintaining motivation and consistency in a virtual fitness routine.
- Navigating social media as a private person for business success.
- Developing a hybrid business model in the fitness world.
- Lessons learned from serving clients for over 30 years.
Guiding Questions
- What was your first reaction when the pandemic shut down your business?
- How did you approach learning technology and social media from scratch?
- What motivated you to persevere during such a challenging time?
- Can you share a story about how you helped a client adapt to virtual training?
- What were the biggest challenges you faced transitioning to virtual coaching?
- How has your approach to fitness evolved over 35 years?
- Why do you prefer working with clients aged 50 and above?
- How has networking and podcasting helped your career during isolation?
- What advice would you give to someone pivoting their business model?
- What do you see as the future of hybrid fitness training?