Shaquille Telford:
The Generosity Shift
In a season of lack, Shaquille made an unusual pivot. Rather than chasing income, he leaned into giving—and the results were nothing short of remarkable.
Bio
I believe the more we give, the more we receive, and my purpose is to prove that.
My journey started in 2021 with my first business. Despite making an early sale, finding clients proved challenging. Despite trying various tactics, from reaching out to ads, I was unsuccessful. With my funds depleted, I reluctantly tried hosting events.
To my surprise, my first event brought in referrals, leading to two new clients. Encouraged by this success, I continued hosting events, refining my approach each time.
As I consistently garnered referrals, I realized the system I was running was very repeatable. It was time to help others do the same, specifically sales coaches. Having invested in coaching myself, I understand their struggles. Many lack a system for client acquisition or get overwhelmed with client work, neglecting to attract new ones.
This is my way of giving back to those who’ve impacted me the most.
Topics
- The mindset shift from scarcity to generosity
- How giving creates unexpected opportunities
- Rebuilding a business after failure
- Identifying your true purpose through hardship
- Event marketing strategies that actually work
- Lessons in resilience from solo fatherhood
- Creating meaningful client experiences through events
- Why business isn’t just about money
- Teaching as a foundational identity
- How to turn a personal low into a professional high
Guiding Questions
- What was going through your mind when your business collapsed?
- How did becoming a father influence your personal transformation?
- At what point did you realize giving was more powerful than getting?
- What were some of the first things you gave, even when you had nothing?
- How did this new mindset affect your relationships and opportunities?
- What does “purpose” mean to you today, and how did you discover it?
- Can you walk us through your approach to creating impactful events?
- What’s a lesson from your lowest moment that you carry with you daily?
- How do you help your clients build events that reflect their identity?
- What would you say to someone who feels stuck and desperate like you once did?