Roderick Jefferson survived a stroke in his sleep, a near-death experience that only 2% of people wake up from. What followed was a dramatic medical emergency—and sparked a radical shift in how he defines success, purpose, and connection.
Roderick Jefferson is an internationally recognized sales enablement expert, keynote speaker, and author with over two decades of leadership experience in driving revenue growth and productivity. As the CEO of Roderick Jefferson & Associates, he leads a team of award-winning professionals dedicated to helping businesses navigate complexity and define clear paths to success.
Roderick is the author of the Amazon bestselling book, Sales Enablement 3.0: The Blueprint to Sales Enablement Excellence, which offers practical strategies for developing effective sales enablement programs. He is also a founding member of the Sales Enablement Society and serves on multiple advisory boards, including Capella University, Autobound.ai, Visionyze, and Selleration Inc.
Throughout his career, Roderick has held executive leadership roles at prominent companies such as Netskope, Marketo, Oracle Marketing Cloud, Salesforce.com, and PayPal, where he has consistently demonstrated his ability to bridge internal organizations and empower sales teams to exceed expectations.
As a sought-after speaker, Roderick has delivered keynote presentations across the globe, sharing his insights on sales enablement, leadership, and business transformation. His dynamic and engaging speaking style has made him a favorite at conferences and events worldwide.