Roderick Jefferson:

Stroke of Success

Roderick Jefferson survived a stroke in his sleep, a near-death experience that only 2% of people wake up from. What followed was a dramatic medical emergency—and sparked a radical shift in how he defines success, purpose, and connection.

Bio

Roderick Jefferson is an internationally recognized sales enablement expert, keynote speaker, and author with over two decades of leadership experience in driving revenue growth and productivity. As the CEO of Roderick Jefferson & Associates, he leads a team of award-winning professionals dedicated to helping businesses navigate complexity and define clear paths to success.

Roderick is the author of the Amazon bestselling book, Sales Enablement 3.0: The Blueprint to Sales Enablement Excellence, which offers practical strategies for developing effective sales enablement programs. He is also a founding member of the Sales Enablement Society and serves on multiple advisory boards, including Capella University, Autobound.ai, Visionyze, and Selleration Inc.

Throughout his career, Roderick has held executive leadership roles at prominent companies such as Netskope, Marketo, Oracle Marketing Cloud, Salesforce.com, and PayPal, where he has consistently demonstrated his ability to bridge internal organizations and empower sales teams to exceed expectations.

As a sought-after speaker, Roderick has delivered keynote presentations across the globe, sharing his insights on sales enablement, leadership, and business transformation. His dynamic and engaging speaking style has made him a favorite at conferences and events worldwide.

Topics

  • Reframing Success After Near-Death
  • Building a Life Around the 4Fs: Faith, Family, Friends, and Fun
  • Stroke Recovery and the Power of Mindset
  • Self-Care for High Achievers
  • The Invisible People: Practicing Empathy Daily
  • Life-Work Balance: A New Approach
  • Integrating Purpose into Public Speaking
  • Redefining Masculinity Through Vulnerability and Reflection
  • Why Fun is Essential for Fulfillment
  • Creating Reflection Rituals for Sustainable Growth

Guiding Questions

  • Can you take us back to the day everything changed for you?
  • What was it like realizing you had a stroke—and that you’d flatlined?
  • How did your near-death experience shift your definition of success?
  • You mention the “4Fs” — how did that philosophy come to life for you?
  • What changes did you make in your daily routine after recovery?
  • Tell us more about your “Stroke of Success” keynote — what’s the core message?
  • How do you practice self-care now that you’ve rebalanced your life priorities?
  • What’s your approach to recognizing and uplifting the “invisible people”?
  • How did that vision of your mother shape your outlook on purpose and service?
  • What would you say to someone chasing success at the cost of their health?

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