Rachel Lee:
Rebel in Ripped Jeans
Raised to be the good girl who followed all the rules, Rachel Lee lived for the approval of others—until that life no longer fit. Her journey from silent suppression to full-spectrum self-expression is both wild and freeing.
Bio
Rachel Lee is the Co-Founder and Chief Creative Unicorn of Neo Genesis, a personal branding agency for creatives & misfits who are sick of hiding and are finally ready to show up online exactly as they are.
As an artist, designer and (recovering) creative entrepreneur who’s helped over a hundred brands across North America ditch the boring and glow it up while still keeping it classy, Rachel has mastered the art of making ‘professional’ and ‘fun’ play nice together — all without scaring off clients or looking like a hot mess.
Whether you’re starting fresh, levelling up, or just figuring it out as you go, Rachel’s got your back with her signature, 1-week brand transformations that will help you show up confidently and attract those dream opportunities you’ve been dying to get!
When Rachel’s not saving brands from themselves, you’ll probably find her doodling on her iPad, blasting EDM on a run, or getting cozy with her cat.
Topics
- The hidden cost of people-pleasing
- Identity suppression in culturally conservative families
- Personal branding as an act of rebellion
- How conformity kills creativity in business
- Finding your voice after decades of silence
- The moment you realize “playing it safe” is actually risky
- Why standing out is a business strategy
- Navigating cultural guilt and personal freedom
- Creating a brand that reflects you, not the industry
- What it really takes to “be yourself” in public
Guiding Questions
- What was the first moment you realized you were living for others and not yourself?
- How did your upbringing shape your beliefs around success and approval?
- Can you take us back to the ripped jeans incident—why was it such a turning point?
- What fears did you have around being fully yourself in your business?
- What finally pushed you to say, “I’m done hiding”?
- What was the reaction from your community once you showed up as the real you?
- How does your background inform your approach to branding today?
- What advice would you give to someone afraid to show their true self?
- What does “authenticity” look like in your day-to-day now?
- Have you found peace with the parts of yourself you used to suppress?