Ready to take podcast guesting to the next level?
Welcome to:
The Good
When you get to where you want to guest on a LOT of podcasts, efficiency is key. That’s where a Media Kit comes in handy.
A Media Kit (or One-Sheet or One-Pager) is a document with all the info about you, you background, previous appearances and accolades.
Ideally, when you provide that to a podcast host, they should have everything they need to make a decision to (hopefully!) have you on the show.
But here’s where Media Kits fall down.
The Bad
A Media Kit falls short in one of two ways:
1) It provides a lot more information than what’s needed. What’s relevant for one host may not be relevant for another. Having an overabundance of info forces the host to work to pull out they key elements they’re interested in, which takes time.
2) It provides a lot less information than what’s needed. Erring on the side of brevity makes for a shorter Media Kit, but then requires the host to dig through social media channels and do research in order to get enough information to make an accurate decision.
The Ugly
The unfortunate side effect of there being a flood of Media Kits for serious podcast guests means that hosts don’t have enough time to do due diligence. And the side effect is that they say “no” to an otherwise great guest.
Our solution for that? The Story Kit.
The Main Question
The question that Story Kits answer for a podcast host is simple: What will I and my audience get out of having this person on my show?
The way that’s answered? Share a story about yourself.
Instead of sharing about your background and accomplishments, simply tell a story–with an intro, a conflict, and a resolution.
Then, share some topics that you’re knowledgeable on because of your experience having lived that story.
Finally, provide a few seed questions that the host can use to kick off the conversation.
To finish it off, categorize it according to what types of podcast your story would be a fit for, so it’s searchable.
Getting Found by Hosts
A host’s job then becomes much simpler:
The easier it is for both the host and the guest, and the more accurate the information, the more likely you’ll get on awesome shows.
Expectations get set quickly and simply.
We’re Made of Stories
The best part? You can have dozens or hundreds of stories. Our backgrounds are made up of tons of stories–it’s what shapes who we become.
When you harness your Stories and distill them down into easy-to-read Story Kits, you’re operating at a level much higher than others trying to land awesome podcast spots.
We help with that. And we do a whole lot more.
Check it out:
Your Story Hub
The central place where all of your Story Kits are housed. It serves as a jumping-in point for people get to know the many facets of your background.
Unlimited Story Kits
Each Story Kit encapsulates a single story that you can share on a show, along with key topics and seed questions that the host can ask. They’ll know exactly what they’ll get out of having you on, and the decision for them to do so is much easier.
Automated and Secure Messaging
Our system will notify you when someone requests to have you on their show. Responding is secure and so simple it’s push-button. Whether you accept or decline, it’s handled nicely.
Two-Year Partnership Engagement
This isn’t a one-and-done operation–we’ll be giving maximum effort to make sure you’re successful. We’ll work together for the span of two years total.
Funnels and Business Integration
We help develop funnels that make it easier to get leads from shows. Giving listeners a clear call to action that they can do easily will drive them to your website and allow you to offer them value there–in exchange for their contact info. Market to them later. That’s how winning is done.
Organic Guest Spots
Did you have an awesome experience with a host? Our system can let them know you had a great time, ask them if they know other hosts that might want to have you on, and even pass along the Story Kit that this host found you from, all in an easy-to-forward message.
Guest Bulldog
Our affectionately-named service where we follow up to determine air dates for the show. We keep you in the loop to make sure you can get maximum exposure for yourself and for the host, leaving a great impression for them.
Microcontent Generation
We additionally work to obtain the recording from the show and use it to create awesome microcontent; 30 to 60 second clips that highlight your part of the conversation. This then can be used on your social media channels, but we also give these to the host as well, for free, as a thank you for having you on!
Podcast Coaching
We’re happy to spend time guiding you on better and best practices for guesting on shows. It’s one more way we can serve.
Deep Interviews
For each Story Kit, one of our team members will do a deep line of questioning to draw out the story that’s inside of you. This will give us what we need to craft the perfect Story Kit for you that will resonate with the right hosts.
Custom Trading Cards
The icing on the cake–a run of 2,000 Custom Trading Cards, highlighting just enough about you to get the holder to come to your Story Hub where they can checkout all your Story Kits (and probably hand the card to another podcast host too!) Great for in-person meetings.