Rachel Lee:
Kitty Ears Branding
Rachel Lee thought she was dressing up for a one-time fantasy role-playing game—but that character ended up becoming her brand. What started as a fun experiment transformed into a powerful and unforgettable identity.
Bio
Rachel Lee is the Co-Founder and Chief Creative Unicorn of Neo Genesis, a personal branding agency for creatives & misfits who are sick of hiding and are finally ready to show up online exactly as they are.
As an artist, designer and (recovering) creative entrepreneur who’s helped over a hundred brands across North America ditch the boring and glow it up while still keeping it classy, Rachel has mastered the art of making ‘professional’ and ‘fun’ play nice together — all without scaring off clients or looking like a hot mess.
Whether you’re starting fresh, levelling up, or just figuring it out as you go, Rachel’s got your back with her signature, 1-week brand transformations that will help you show up confidently and attract those dream opportunities you’ve been dying to get!
When Rachel’s not saving brands from themselves, you’ll probably find her doodling on her iPad, blasting EDM on a run, or getting cozy with her cat.
Topics
- How to build a brand identity from play
- Why leaning into fun can transform your business
- The power of visual branding in the digital age
- What Dungeons & Dragons taught me about entrepreneurship
- Building trust through authenticity and whimsy
- Becoming your character: branding through embodiment
- How fantasy role-play turned into a business breakthrough
- Creating unforgettable Zoom presence in a remote world
- Growing into the identity you invent
- Unplanned personal branding that sticks
Guiding Questions
- What was going on in your business before the Unicorn Adventures call?
- Can you walk us through creating your character for that experience?
- At what point did you realize you were becoming the character you created?
- Why do you think people resonated so much with the kitty ear headphones?
- How has visual branding impacted your ability to stand out online?
- What parts of your fantasy character do you now see in yourself every day?
- How did your audience respond to this new persona?
- What advice would you give someone trying to build a unique personal brand?
- Has this transformation influenced your business model or offerings?
- If you were to create another character, who would she be and why?