Have your target clients eavesdrop

Hey this is Fritz. I was getting lunch with my friend Ben at a Chinese buffet not too long ago, and we got to talking about work stuff. He was needing advice about how to pursue a different role in the manufacturing space, so I shared what I knew.

I’m a fast eater, so when I came back from getting more food, my friend and a total stranger in the booth behind us were having a conversation.

Turns out that our new friend was also in the manufacturing space, worked at a company right up the road from the restaurant, and had keyed in on what Ben was saying about manufacturing. There were some phrases we said that made this guy say to himself, “I should probably take action and introduce myself.”

By the end of the meal, my friend got a business card to reach out to the owner of the company and build some new bridges.

This connection was made by way of eavesdropping. And the same principle works great for podcasting.

Let me explain.

As soon as news of a new episode hits social media, all the algorithms that are designed to capture thumbs and eyeballs will set to work figuring out who should see what posts, and when.

One metric that algorithms use? How similar people are to the original poster.

Both Ben and our eavesdropping acquaintance happen to like Chinese food and be in the manufacturing space. They were both at the right place at the right time.

And with your guests, they likely run in similar circles. If they’re actually a pretty good fit for your services, then there might be near-carbon copies of them in their network, listening to your episode.

But unlike the example at the restaurant, we’re going to be intentional about getting those eavesdroppers to take action. If they just committed the time to listen to the episode, then right after they’ve gotten an awesome earful of expertise from you and your guest, that’s when you present the Call To Action.

Every podcastify.me package has one of those that’s created specifically for your show, and put at the end. The Call To Action (or “CTA”) is like standing up at the end of the conversation with a bullhorn and saying:

If you enjoyed this conversation between me and my friend Ben, thanks for your listenership. And if what we talked about sounds like something you can help with, stop on by and drop your business card in this fishbowl here, and he’ll get in touch. We appreciate you. Be sure to smash that Follow button.

Just, less awkward of course, but you get the idea.

The end goal of the podcast is to direct your target clientele to do something after hearing the episode. Whether it’s subscribing to the show, picking up a free resource from your site, scheduling a quick 15-minute consult with you, or anything else that would signal to you that they might be a person or company you can help. That’s the power of a great CTA.

But before we figure out what an awesome CTA looks like for your show, let’s find out about your business. If you’re ready to get the ball rolling, we can start for free. Just need to know a bit about your business and your goals, so that we can come back with some ideas about how to craft your show.