Heather Wylde:
From Sleaze to Service
A life coach disheartened by industry norms, Heather Wylde nearly gave up multiple times. Her breakthrough came when she refused to compromise her ethics for the sake of sales, instead pioneering a new method that focuses on authentic connections, rather than manipulation, to attract clients.
Bio
Heather Wylde is a lead gen + sales trainer with an emphasis on zero-pressure sales techniques that work 3x better than traditional, pushy sales.
She works mainly with online coaches, healers, and service providers. She provides teaching, coaching, consulting, and also rolls up her sleeves to co-create their custom lead generation + sales sequence so that they can get consistent high-quality leads without spending hours each day on marketing and engagement.
Her most advanced clients have 3x their sales in less than 4 months, raised their rates, and learned how to close more clients with fewer leads. She’s all about helping people work smarter, not harder.
In addition to running her soul-led, purpose-driven business, Heather is also a singer/guitarist, standup comic, and avid reader of paranormal smut.
Topics
- The dark side of marketing in the coaching industry.
- The ethical dilemma of sales in transformational coaching.
- The importance of self-trust in business decisions.
- How to overcome sales burnout and frustration.
- Redefining success in the coaching business.
- The psychological impact of unethical sales tactics.
- Using vulnerability as a strength in business.
- Developing a coaching business without compromising your morals.
- The role of mentorship in business development.
- Building a coaching business with authentic sales practices.
Guiding Questions
- What was the moment you realized you couldn’t continue using the sales tactics you were taught?
- Can you walk us through the ethical struggles you faced in your coaching journey?
- How did your experience with NLP in sales shift your perspective on marketing?
- How did you overcome the fear of failure when you were ready to quit coaching?
- What was the turning point that led you to create an ethical sales method?
- Can you share the mindset shift that helped you embrace ethical selling?
- How do you define “authentic sales” in the context of coaching?
- What do you think is the biggest misconception about sales in the coaching industry?
- What was the impact of meeting Jesse Itzler, and how did it inspire your business approach?
- How do you approach coaching people who are resistant to ethical selling methods?