Rachel Lee:
Creating My Own Way
Rachel Lee thought a job in design would finally scratch her lifelong creative itch—but the opposite happened. What followed was a surprising realization about what creativity really is and how stifled expression can quietly ruin everything.
Bio
Rachel Lee is the Co-Founder and Chief Creative Unicorn of Neo Genesis, a personal branding agency for creatives & misfits who are sick of hiding and are finally ready to show up online exactly as they are.
As an artist, designer and (recovering) creative entrepreneur who’s helped over a hundred brands across North America ditch the boring and glow it up while still keeping it classy, Rachel has mastered the art of making ‘professional’ and ‘fun’ play nice together — all without scaring off clients or looking like a hot mess.
Whether you’re starting fresh, levelling up, or just figuring it out as you go, Rachel’s got your back with her signature, 1-week brand transformations that will help you show up confidently and attract those dream opportunities you’ve been dying to get!
When Rachel’s not saving brands from themselves, you’ll probably find her doodling on her iPad, blasting EDM on a run, or getting cozy with her cat.
Topics
- The hidden cost of working in a “creative” job
- How businesses unconsciously suppress innovation
- Reclaiming your voice after professional burnout
- The emotional and physical toll of unexpressed creativity
- Why entrepreneurship doesn’t always mean freedom
- Creativity as a mindset—not a medium
- Rebuilding a business from your truth
- The power of curiosity and experimentation
- How conformity kills innovation
- Why self-expression is vital for well-being
Guiding Questions
- What did creativity mean to you growing up—and how did that evolve in adulthood?
- Can you describe the moment you realized your “dream job” wasn’t fulfilling you?
- Why do you think so many creative roles don’t actually allow for creativity?
- How did it feel to suppress your creative voice in your early business years?
- What pushed you to finally say “enough” and change how you showed up?
- How do you define creativity now—beyond just artistic expression?
- What did rebuilding your business “your way” actually look like in practice?
- How does unexpressed creativity show up in our bodies and emotions?
- What do you say to people who say “I’m not creative”?
- What’s one small step anyone can take today to reconnect with their creative self?