Anita Cavrag is a Psychologist and executive coach who specializes in helping tech founders rediscover their purpose and reignite their passion for their businesses, or find a new soul-aligned venture that lights them on fire.

After spending a decade climbing the HR corporate ladder in fast-growing tech companies, Anita realized that the view from the top was not something she wanted to keep looking at for the next 30 years. That realization opened the path to her true mission: guiding high-achieving leaders back to their purpose, clarity, and sense of aliveness in their work and lives.

She holds a Master’s degree in Psychology, a Bachelor’s in Philosophy, an ICF ACC accreditation, a Business Coaching Diploma from PwC, an NLP Master certificate, and a certification as a Career coach.

Anita had the privilege to study in two international colleges, in Costa Rica and in the United States, alongside students from more than 100 countries. That experience expanded her worldview and played a central role in shaping her identity as a citizen of the world.

Outside of work, Anita loves to explore new places in Europe, from charming cities and villages to the coastline of her home country Croatia, finding cozy coffee shops to read in, and deepening her fascination with human nature and what makes us feel alive.