Hey, this is Fritz. Personally, I found out by accident that hosting a podcast can lead to business. Either the guest becomes a client later, or people in their network are attracted to my business either by hearing the conversation, or through being referred to me by the guest. I didn’t plan on that. But I’ve figured out how to leverage that power, and then offer that same power as a service to others.

If the service offering looks intriguing, but you’re thinking, “yeah… but what’s the ROI on this?” then this post (and handy Excel spreadsheet) is for you.

There are two ways to get an ROI with a podcast, and it has to do with how it’s used as a SALES tool, and as a MARKETING tool. Sales is the 1-to-1 conversation that you have with a guest, whereas marketing is the 1-to-many outreach that happens later on both your and your guest’s social media channels.

So I’d like to invite you to download the ROI Calculator here and then follow along with me in this video to the right to see how this works.