There are a couple ways a podcast creates revenue. This one’s more unorthodox.
How podcasts make you money
Hey, this is Fritz. In talking with fellow podcast hosts and podcast producers, there seems to be a single way most people think that a podcast can generate revenue: through sponsorships.
It is an effective way to get money via podcasting. However, the biggest challenge with this approach is, you have to steadily build listenership of a certain kind of person, before sponsorship becomes possible.
Continue to get more and more people to listen to the show, so that you can go to sponsors and say,
“Hey, I’ve got this many pairs of ears listening to my show, and a lot of them are in your target demographic. I’m more than happy to talk about your business for 30 seconds for X dollars per month.”
Now it might take months or years to build that listenership. It might take dozens or hundreds of “no”s before you get your first “yes”. And all the while, every hour you spend working to get to where sponsors start saying “yes” more frequently, is an hour that’s not spent building your business.
Here’s a different way: turn your guests into clients.
Part of the podcastify.me service is building a show around you, as a coaching consultant. Whether you’re a business, mindset, fitness, meditation, leadership or any other kind of coach, if you’ve already proven that people are paying you for your advice, then you can make money simply by converting guests into diehard fans of you.
Each and every conversation you have is further cementing in the guest’s mind this phrase: “Wow this person really knows what they’re talking about.” And the questions that podcastify.me will work with you on to flesh out will help guide you toward helping the guest feel safe about opening up about their challenges–challenges that you know how to solve.
Plus, listeners of each episode will also hear your expertise, and may come to the same conclusion as the guest did. It’s a huge step toward taking on more clients.
And while your mileage may vary, technically you can start making money with your very first episode. Just takes bringing on the right guest.
Sponsorship is a way that you can make money with your new podcast. But it’s not the only way. We help bridge that gap so you can bring in fresh revenue doing what you’re already awesome at doing: having conversations.
If you’re ready to take the next step, click the button below and you can choose how you’d like to let us know more about your business and see if we’re a fit for each other.