Mark Howells

Bio

Mark has over 15 years of experience across all areas of marketing which started in the trenches, covering everything from content to analytics and advertising to automation. In diverse industries from accounting firms to cycling apparel ecomm, he has been both a jack of all trades employee as well as consulted small to enterprise level organizations.

This base of knowledge allows him to pool information on what works and what doesn’t when looking across an entire multi-channel marketing strategy.

As both an employee and consultant, he noticed a trend across most small and medium businesses. They usually had grown through word of mouth and minimal marketing, but struggled to scale. They didn’t have cohesive strategies in place to take advantage of most of the opportunities in digital marketing.

Dakota Ridge Marketing was born to alleviate this exact problem. We offer a streamlined approach to developing the strategy and a team to fully handle the execution of B2B company’s marketing, so the C-Suite has the time to work on the business instead of in it.

Working with IT/MSPs, SaaS companies, Consulting firms, Accounting firms, Staffing agencies, plus more diverse B2Bs, has resulted in unprecedented goal achievement and boosted growth.

Topics

  • Target Audiences
  • Segmentation
  • Key Messaging
  • Marketing Channel Mix
  • Lead Generation
  • B2B Business Growth
  • Lead Scoring
  • Content Strategies
  • Goal Management

Questions

  • How can a small business scale using marketing?
  • What mix of marketing channels is going to get the most bang for your buck?
  • How should topics be developed when working on a content strategy?
  • Etc

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