Eric Twohey:
From Comfort to Growth
Eric Twohey left everything familiar behind to move to Arizona sight unseen, launching a journey of calculated risk-taking that transformed his life and career. What started with one leap led to many, including founding a media agency designed to empower fellow entrepreneurs.
Bio
Eric Twohey is a marketing strategist and trusted advisor who helps passionate entrepreneurs and purpose-driven leaders transform uncertainty into clarity, and scattered efforts into strategic momentum. With nearly 20 years in the marketing and advertising industry, Eric’s approach goes far beyond marketing tactics—he builds systems that uncover brand value, deepen customer relationships, and drive long-term business growth.
Through a proven, step-by-step process, Eric empowers leaders to set the pace, not just keep up, by focusing on what matters most: purpose, strategy, and measurable results. A dedicated community connector and advocate for small business, Eric blends heart with expertise to help others build brands that truly last, doing the right thing, the smart way, every step of the journey.
Topics
- The mindset required to take a leap of faith
- Starting a business with your spouse
- Building a business around flexibility and lifestyle
- Why enjoying the process matters more than the goal
- How entrepreneurs can support their communities
- The evolution of marketing from early internet to AI
- Bridging the gap for small businesses needing agency support
- From perfectionism to progress: the high achiever’s trap
- How to keep growing when comfort sets in
- Entrepreneurship as a series of identity shifts
Guiding Questions
- What motivated you to move to Arizona without ever visiting it first?
- How did that first leap of faith set the tone for the rest of your career?
- What made you decide to go from employee to entrepreneur?
- Can you walk us through the early days of building your media agency?
- How has working with your spouse shaped your business and lifestyle?
- What are the biggest marketing challenges you see small businesses face today?
- Why do you think entrepreneurs have such a big impact on their local communities?
- You’ve mentioned enjoying the process—how did you learn to do that?
- What advice would you give someone who feels stuck in comfort but wants to grow?
- Looking back, which leap was the most challenging—and why?