Roderick Jefferson:

Playful Purpose Restored

Roderick spent years giving and grinding until illness forced him to stop. Through meditation, bocce, and poker, he found a healthier rhythm and a rekindled sense of self-worth beyond work.

Bio

Roderick Jefferson is an internationally recognized sales enablement expert, keynote speaker, and author with over two decades of leadership experience in driving revenue growth and productivity. As the CEO of Roderick Jefferson & Associates, he leads a team of award-winning professionals dedicated to helping businesses navigate complexity and define clear paths to success.

Roderick is the author of the Amazon bestselling book, Sales Enablement 3.0: The Blueprint to Sales Enablement Excellence, which offers practical strategies for developing effective sales enablement programs. He is also a founding member of the Sales Enablement Society and serves on multiple advisory boards, including Capella University, Autobound.ai, Visionyze, and Selleration Inc.

Throughout his career, Roderick has held executive leadership roles at prominent companies such as Netskope, Marketo, Oracle Marketing Cloud, Salesforce.com, and PayPal, where he has consistently demonstrated his ability to bridge internal organizations and empower sales teams to exceed expectations.

As a sought-after speaker, Roderick has delivered keynote presentations across the globe, sharing his insights on sales enablement, leadership, and business transformation. His dynamic and engaging speaking style has made him a favorite at conferences and events worldwide.

Topics

  • Why adults lose the ability to play
  • The unexpected lessons of stroke recovery
  • Slowing down: from stress to presence
  • Using hobbies to rebuild identity
  • The emotional value of leisure
  • Meditation as a foundation for recovery
  • Poker and bocce: strategic play in healing
  • The difference between work and self‑care
  • Social media, FOMO, and the loss of presence
  • Serving others without losing yourself

Guiding Questions

  • Your daughter asked, “What do you do for fun?”—why did that question hit so hard?
  • How did your stroke shift your perspective on work and play?
  • What was the first hobby you returned to? Why that one?
  • How do poker and bocce ball support your healing and presence?
  • How did meditation help in your recovery journey?
  • What does “living at warp‑speed” feel like—and how do you slow it down?
  • How did giving up adult masks change your relationships?
  • What advice do you have for others stuck on the productivity hamster wheel?
  • How has social media affected your ability to be present?
  • What identity have you reclaimed through joy and gratitude?

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